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Rebranding Analysis: Total by Verizon’s Shift to Total Wireless
Rebranding is a powerful tool for companies to reshape consumer perception and align brand identity with strategic goals. Verizon’s...
Bianca Prado
Jan 202 min read
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How to Drive Conversions Like Mint Mobile: A Practical Guide to Conversion-Centered Design
In today’s crowded digital marketplace, standing out and converting visitors into loyal customers requires more than a well-designed...
Bianca Prado
Nov 9, 20243 min read
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How Alo Yoga Uses E-Marketing and Alo Moves to Drive Traffic and Achieve Business Success
In today’s digital landscape, brands must leverage e-marketing concepts to drive traffic, conversions, and revenue. Alo Yoga, a leading...
Bianca Prado
Nov 2, 20242 min read
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The Value of Marketing research: How it can drive your business success.
Marketing research is a powerful tool that helps businesses understand their market, uncover customer needs, and navigate competitive...
Bianca Prado
Oct 28, 20242 min read
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When Worlds colide: The Potential of A Rockstar Games and Spotify Co-Branding Partnership
In an era where the lines between music, entertainment, and gaming continue to blur, two global powerhouses—Rockstar Games and...
Bianca Prado
Oct 19, 20243 min read
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Building your online Presence: A Beginner’s Guide to Website Creation
So, I’ve decided to take the leap and create my website. If you are currently reading this article, that only means one thing: you are on...
Bianca Prado
Sep 27, 20242 min read
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Marketing Plan Execution in the Telecom Industry: Two Critical Steps
As I embark on my second year in the telecom industry, I’ve explored the importance of effective marketing plan execution. I'm excited...
Bianca Prado
Sep 27, 20242 min read
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Predictive Communication: A Blueprint for Effective Planning
In the moving world of today’s society, it is essential to communicate effectively, However, lots of people continue to use communication...
Bianca Prado
Sep 20, 20242 min read
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How Ads Use Emptiness, Silence, and Nothingness to Capture Attention Across Telecom, Wellness, and Beauty
Amid of our lives being filled with various activities and distractions, it’s safe to say that can leave us feeling stressed out or...
Bianca Prado
Sep 20, 20242 min read
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The Role of Culture in Consumer Connection
In today’s increasingly globalized world, the intersection of culture and marketing has never been more critical. Culture shapes the way...
Bianca Prado
Sep 15, 20243 min read
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The Importance of Branding in Today's Marketing Landscape
Branding is more than just a logo or a tagline—it's the core of what a company represents. In today's fast-paced market, a strong brand...
Bianca Prado
Sep 10, 20242 min read
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Building Lasting Bonds: The Power of Customer Loyalty Programs
In today's competitive landscape, businesses are constantly seeking innovative ways to attract and retain customers. One effective...
Bianca Prado
Sep 10, 20242 min read
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How Cultural Factors Influence Consumer Behavior
Why do certain brands thrive in one country but struggle in another? The answer often lies in how cultural factors influence consumer...
Bianca Prado
Sep 10, 20241 min read
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The #AlixEarleEffect: How Authenticity in Content Fuels Viral Growth
Videos go viral because they resonate with viewers on a personal level, allowing the creator's message to connect deeply with the...
Bianca Prado
Sep 9, 20242 min read
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